Search engine optimization (SEO) is an integral part of digital marketing today. Like its name suggests, SEO refers to optimizing your website in order to make it rank higher in search engine results.
You might want to outsource your SEO to a digital marketing agency in order to maximize the efficiency and effectiveness of the job. Agencies are often equipped with resources and knowledge built up over years, which can provide a valuable advantage.
In a world where most people turn to the internet whenever they have a problem or are searching for something, SEO is invaluable to the amount of traffic your website gets. Especially if you are selling a product or service online, SEO can give your company an edge over others by increasing its visibility.
Unlike paid advertisements which bolster search results, SEO depends on an organic method. There are numerous factors which determine how well a website ranks, and no straightforward answer for the strategy you should use.
Because of this, it’s important that you get a well-rounded understanding of SEO and all of its components. Having a good knowledge of SEO across-board will help you boost the performance of your web pages and allow you to adapt more easily if you are faced with changes.
Having an understanding of SEO is helpful whether you choose to outsource the job or not. Knowing the basics of this new marketing facet will keep you more informed and knowledgeable. Here are some tips to help you build a good strategy for SEO!
Understand The Basics
SEO is specifically helpful in boosting your website’s search result ranking for certain search queries. In order to develop a successful SEO strategy, your company should first determine which common search queries you would like to target.
To determine this, you should look at which search queries drive the most traffic to your website and look at improving your ranking within those queries. Looking at the relationship between certain search queries and purchases or enquiries on your website is important as well.
By figuring out the search queries that fit best with your website, you can determine what kind of content to create in order to target specific keywords.
Don’t Lose Sight Of The Bigger Picture
Like all companies, you’ll have a specific goal in mind about the audience you want to reach and your target market. This is something you should not lose sight of when it comes to doing search engine optimisation.
Remember that it isn’t necessarily the goal to increase the visibility of your website to everyone who could potentially view it. You want to reach the people who’ll be more likely to actually connect with your content and have an interest in what your website offers.
The two main factors that will help the optimization of your site are its relevance and authority. Your relevance refers to how applicable your content will be for a specific incoming query. This can be changed depending on the keywords you select and the content created for your website.
The authority of your website refers to how trustworthy it is perceived to be. This can be affected by brand mentions, high-quality content, inbound links, and good usability metrics. Having a combination of good authority and relevance is important for your SEO performance, and many factors come into play to maximise such scores.
Learn About Domain And Page Authority
Domain and page authority refers to calculated scores which estimate how trustworthy your site is based on the quality and quantity of links directed to it. Domain authority refers to your overall site, while page authority refers to a specific page in your website.
The logic behind these scores is that the higher it is, the higher your website is likely to rank in organic search results. The scores are calculated on a 100 point logarithm scale and best regarded comparatively.
The best way to improve your domain and page authority is by improving your SEO overall and becoming involved in a beneficial ecosystem of links.
Start Your Keyword Research
Researching keywords is essential to SEO, as it guides the direction of your strategy. There are online tools you can use to determine the relevancy and importance of your keywords.
Looking into which keywords draw the most searches is one place to start, but it is also important to consider how easily you will be able to joust those sites at the top off their higher rankings. You’ll have to consider a variety of factors before settling on your chosen keyword.
Keyword research is essential – you might be writing the right content for your audience, but if you aren’t including the right words in your copy, it won’t reach the people you want it to. Ultimately, you have to learn to write in the language that your target audience is searching in.
Making that connection between your content and their search queries is what bridges the gap between searches and results. Some of the most useful pages in the results won’t naturally fit the words of the query, which is why SEO is necessary to make that connection.
Tina Johnson helped bring The Marketing Folks from a-weekly newsletter to a full-fledged news site by creating a new website and branding. She continues to assist in keeping the site responsive and well organized for the readers. As a contributor to The Marketing Folks, Tara mainly covers industry new.