How Artificial Intelligence will influence marketing

How Artificial Intelligence will influence marketing

Artificial Intelligence (AI) is the hot topic of many industries at the moment as its benefits and developments come to life and are beginning to be implemented into our lives. Marketing is... Read more »
How Impression Share Impacts Ads On Google Search Results

How Impression Share Impacts Ads On Google Search Results

Simply put, Impression Share is a way of measuring how much exposure your ad campaigns are getting in front of your potential customers. This is measured through the impressions your ad receives,... Read more »
What do to if your content has been plagiarised

What to do if your content has been plagiarised

If you take the time to write awesome content that is correctly targeting users with the right intent and you are seeing great results in search engine results pages, there is nothing... Read more »
How COVID-19 has changed global marketing strategies

How COVID-19 has changed global marketing strategies

The year 2020 is not over, but COVID-19 has influenced the marketing industry in the current year. COVID-19 and its depressive effects have changed the market, but the question is how it... Read more »
Why You Should Hire a Digital Marketing Agency

Why You Should Hire a Digital Marketing Agency

If you need information, so much of it is readily available online at your fingertips and within seconds. Unsurprisingly, if you’re serious about establishing your brand image, getting your company out there... Read more »
shopper marketing

Building a bridge between brands and customers with shopper marketing

Customers have mixed feelings when it comes to brands. Some shoppers love brands and only make a purchase when they find products from their favorite brands, also known as brand loyalty. Other... Read more »
sharing blog content

How to Write Content That Gets Shared

One of the biggest hurdles to overcome in content marketing is to write content that gets shared. Your blog posts and articles need to be “shareable” to reach a wider audience and... Read more »