The year 2020 is not over, but COVID-19 has influenced the marketing industry in the current year. COVID-19 and its depressive effects have changed the market, but the question is how it... Read more »
If you need information, so much of it is readily available online at your fingertips and within seconds. Unsurprisingly, if you’re serious about establishing your brand image, getting your company out there... Read more »
Customers have mixed feelings when it comes to brands. Some shoppers love brands and only make a purchase when they find products from their favorite brands, also known as brand loyalty. Other... Read more »
One of the biggest hurdles to overcome in content marketing is to write content that gets shared. Your blog posts and articles need to be “shareable” to reach a wider audience and... Read more »
What is a blog, exactly? In its purist sense of the word, it operates as website that publishes articles. Here you will read insights that are informative about a particular niche, incredibly... Read more »
Landing pages are probably the most important pages you have on your website. It is, therefore, essential you get the design of them as good as possible. However, there is no point... Read more »
Strategic content marketing is the mainstay of an organization’s search engine optimization (SEO) efforts, which is why it is important to have an effective strategy in place. Regardless of whether you’re just... Read more »