Search Engine Optimization, or SEO, is an ever changing landscape. It is not dissimilar in the other realms of the growing digital marketplace. The digital marketplace encapsulates everything involved in the purchasing... Read more »
Over the years, social media has begun to play a prominent role in digital marketing because of the far-reaching power it extends to businesses. No longer can you afford to use it... Read more »
Businesses are aware of the impact of social media and its ability to drive traffic to their site and increase conversion rates. And yet, many businesses are still not making full use... Read more »
If you have planned to discover the world of digital marketing by transferring your brick and mortar shop into a robust e-commerce store then you must know the best tactics to boost... Read more »
Technological advancements have a very direct and immediate impact on the way we live our lives. Technology has affected most aspects of our lives—from determining how we connect with other human beings... Read more »
By the end of June 2017, Facebook reported having over 2 billion active users each month. This type of user engagement is at a level which most brands can only dream of,... Read more »
Facebook is a platform where marketing techniques cannot be copied from another medium. There are unique qualities that make the social media site special in that respect. What would work for your... Read more »