How are you supposed to know the value of something if it cannot be measured? Any marketing venture must be gauged for authenticity, quality and financial worth. The same applies to the... Read more »
About 46% of searches performed on Google are in pursuit of information on nearby businesses and the services they may offer. Three-quarters of these searchers end up visiting local businesses for products/services... Read more »
There are two central options to engage with when embarking on an online marketing campaign – search engine optimization (SEO) and pay-per-click (PPC). Do you go for the organic method that drives... Read more »
Inbound marketers prioritise the ranking of Google above anything else in the field. It is the one true measuring factor that gives every other element of the business a boost. The brand... Read more »
If you’re new to the digital marketing world, it is easy to interchange the terms search engine marketing (SEM) and search engine optimization (SEO). They seem like they may be the same,... Read more »
Even a delay by just one second can hurt your conversion rate and send your targets to competitors, which is why page speed is all-important in your SEO efforts. With a fast-loading... Read more »
Landing pages are probably the most important pages you have on your website. It is, therefore, essential you get the design of them as good as possible. However, there is no point... Read more »