An image that kills is important to gain more loyal customers. Rebranding happens to many businesses as it is necessary to keep them growing and staying desirable among the current market. Semify offers highly insightful workshops to get you to rebrand your business to further improve your brand identity. A brand identity is a vision for the company, including the name, logo, visual material, and marketing. Rebranding is essential if you feel that your company is not aligned with your values or is not up to date with the current corporate culture. By refreshing your business’ image, you can make your business more preferable among consumers and therefore increasing your sales. This may just be the little thing to make your brand a lot more attractive.
This is all you need to know about rebranding
What is rebranding?
Rebranding is when you need to shake up your business’ image by altering your logo, name, and marketing resources. This is to improve your brand identity, making a stamp in your field among competitors, employees, consumers, investors, and the public. It is a marketing strategy that aims to differentiate themselves from their competitors, making your business look further appealing among customers.
How to know you should rebrand
It is good to rebrand if you feel your business’ image and values are not the right fit with your vision for the brand. It might be that you no longer feel like your brand aesthetic is aligned with your needs. It could be that your business is tapping into a different market, and finding your brand is too restricted. Another reason to rebrand is that you feel the business is not capable of making you stand out among competitors.
You may also have an outdated brand identity that doesn’t sync up with the modern corporate culture. It can be difficult to keep up with the constant advancement of technology, making it more likely for successful businesses to continue to adapt. Another reason it is important for your business to rebrand is if your business garnered a poor reputation and needs to improve its image. In these cases, you will have a clearer brand message and identity that will keep the right consumers interested in your business.
Sometimes it is not the best idea to rebrand just because your sales have been slow; hence a new marketing strategy may be the best way to overcome this. For instance, when Uber changed their logo design, almost half of its consumers were confused as to the brand image. It is, therefore, important to make sure you are rebranding for the right reasons.
The benefits of rebranding
Evolving is an important aspect in the corporate world, especially if you want to be the most desirable out of your competitors. Companies that have generic branding make it difficult for you to be recognized, as you will be identical to your rival businesses. Rebranding allows you to stand out among your competitors in your market, making you much more alluring among customers. Many notable companies did a rebranding, such as Google who’s a business name that used to be called Backrub. With the help of rebranding, the increased customers will overall, overtime, increase revenue increasing the success of your business.
Having a good image is highly important when it comes to your business. This is because it is the initial introduction of potential customers to your brand, so a good first impression is everything. You can therefore reach a new audience, gaining different customers than prior. Rebranding also allows you to start from scratch, letting you redeem your business from past errors and learn from your mistakes.
The takeaway
Rebranding is essential to getting your business to thrive. With the help of an image shake-up, you can be assured that you will gain more customers standing out from competitors in your market. This is the perfect marketing strategy if you feel your branding is outdated, requires a better reputation, or doesn’t align with your vision. With a rebranding, your business will definitely feel brand new.
Tina Johnson helped bring The Marketing Folks from a-weekly newsletter to a full-fledged news site by creating a new website and branding. She continues to assist in keeping the site responsive and well organized for the readers. As a contributor to The Marketing Folks, Tara mainly covers industry new.
