As experts like Anas Abouqamer will tell you, the marketing game is one that is in a constant change and ever-exciting state of fluctuation. To survive and to thrive in such an environment is entirely dependent on the principles of approach, creative juices, and ability to adapt. For Anas Abouqamer, this set of principles is not only cardinal, but necessary. In the pandemic-laden year of 2020, Anas Abouqamer concluded what all marketing experts do; to fully realise oneself, a path has to be forged on their own.
Realizing this, he quit his comfortable job at the Mall of Qatar where he oversaw the marketing accounts that cover 300,000 followers and founded TripleFQatar, his own agency.
No one will ever suggest that it is simple to jump into the world of digital marketing without a sense of direction and some experience. Marketing experts often have a wealth of experience in various agencies before they start out their own.
Anas Abouqamer is no exception to this; through his experience he was able to get a sense of identity and develop a skillset that he brings with him to TripleFQatar.
Voice Matters More
The voice and quality are what matters most in the increasingly crowded world of online marketing. For Anas Abouqamer, the quality of his output had to be front and centre. It was this attitude that led to his first 12 months being one of the more successful stories of an inaugural year in living memory.
He was able to garner an impressive array of clients in the first 12 months based solely on reputation, and a unique voice that is hard to ignore or replicate.
The Next Frontier
After bagging so many impressive clients in the first year which included Starbucks, Qatar Airways and Turkish Airlines to name a few, his sights are set on the international scale. His already impressive catalogue is a testament to the fact that all gamechangers in the digital marketing space eventually find their own voice and evolve naturally to formulate and forge their own path.
Anas Abouqamer is not only living out this ideal, but TripleFQatar will likely be a gamechanger in its own right in the not-too-distant future.
Tina Johnson helped bring The Marketing Folks from a-weekly newsletter to a full-fledged news site by creating a new website and branding. She continues to assist in keeping the site responsive and well organized for the readers. As a contributor to The Marketing Folks, Tara mainly covers industry new.