Dylan Ogline, founder of Ogline Digital, is a highly experienced digital marketer who grew his agency to achieve 7 figure profits in a relatively short period of time. Dylan was able to accomplish this by focusing on delivering a single successful offering that produced fast, meaningful returns for clients.
While it might sound strange to many, Dylan’s approach to digital marketing is not about convincing people to buy a product or service. In fact, Dylan has said that trying to convince people is a terrible idea.
When it comes to digital marketing, Dylan Ogline believes that that the end goal is to put a product or service in front of the ideal customer. If advertising has been delivered to an ideal customer, they won’t need to be convinced, they will automatically see the value and engage with the product or service if they need/want it.
While advertising campaigns for certain products like luxury cars or clothing can be construed as try to convince or persuade people to buy, most digital marketing clients don’t need to do this. Digital marketing is targeted towards people who are already actively looking for something – otherwise they wouldn’t be typing keywords into the internet in the first place.
Even targeted Google or Facebook ads require a user to express intent for the algorithm to serve a client’s ads to them. With that being the case, Dylan thinks it’s pretty pointless to try and convince people.
Dylan Ogline has said that comments such as “I had no idea this product/service existed!” represent the kind of engagement that digital marketing should seek. At the end of the day, the ultimate goal is to place a product or service in front of the right eyeballs – the rest will sort itself out.
Rather than spending time and money trying to convince people, digital agencies and their clients need to focus on more precise targeting of ideal customers. This is, according to Dylan Ogline, a much more cost-efficient and effective way of doing things.
Tina Johnson helped bring The Marketing Folks from a-weekly newsletter to a full-fledged news site by creating a new website and branding. She continues to assist in keeping the site responsive and well organized for the readers. As a contributor to The Marketing Folks, Tara mainly covers industry new.