We are now relying on technology more than ever to be the answer to any burdening problem that we may have. This is the case with marketing, with a rise of businesses putting the focus on social media and digital forms of marketing to garner a massive amount of attention. However, this is not always the case with evidence of direct mail still keeping businesses afloat. There’s something about older forms of communication that rings true. If you’re still not convinced, we’re going to dive deep into why direct mail is still being used today.
What Is Direct Mail?
Direct mail is a physical version of an informed delivery that a business would dispatch to customers to encourage them to use or purchase their services. It is crucial for the business that is mailing to have a selling point that entices people to want to buy from you, a call to action for motivation, and contact details to have a way for customers to get in touch with the people.
Why Is It Still Important Today?
Neil Patel who is a renowned entrepreneur did some research about the average return on investment depending on the marketing form. A recent survey indicated that direct mail marketing has a larger ROI than online ads and was just one decimal behind social media which is one of the biggest ROI mediums. It was also made note that the response to direct mail is much more than email. Despite the focus on more digital forms, physical mail seems to still be more successful in its response rate.
What Are The Benefits?
Encourages Action
Unlike an email, you have to take a look at it before deciding to act on it or not. On the other hand, an email can easily be turned away and forgotten. gaining less traction and therefore – no ROI. There are way too many companies emailing promotions, it’s hard to keep up!
Coupons or promotions are where physical mail is at their best, encouraging the customer to keepsake the flyer and take it to the restaurant or store. As a result, customers are more likely to act on direct mail rather than email.
Less Competition In The Playing Field
Nowadays, spam is real when it comes to your inbox. Thousands upon thousands of companies across the same industry are sending the same kind of emails, it’s really hard to stand out. But with direct mail, you have more of a chance. With the reliance on email, physical letters are not a big thing so when you make a bold advertisement your business is more likely to grab your customer’s attention.
Less Competition In The Playing Field
Nowadays, spam is real when it comes to your inbox. Thousands upon thousands of companies across the same industry are sending the same kind of emails, it’s really hard to stand out. But with direct mail, your business has more of a chance. With the reliance on email, physical letters are not used as much for marketing. Therefore, you’re more likely to grab your customer’s attention with physical mail.
Targeting Your Audience Straight Through The Bull’s Eye
While social media can target particular age groups, interests, backgrounds, and other characteristics, this doesn’t mean that the fish will reel in. Some people don’t scroll on their feed as much as simply only usually use the platform to message their family, friends, and loved ones. Sending physical mail will guarantee your target audience will hook, line, and sinker to your business!
Tina Johnson helped bring The Marketing Folks from a-weekly newsletter to a full-fledged news site by creating a new website and branding. She continues to assist in keeping the site responsive and well organized for the readers. As a contributor to The Marketing Folks, Tara mainly covers industry new.
