Social media is now widely used by companies across the world to communicate and market to their customers. So much so, that many businesses have dedicated social media staff to respond to... Read more »
Social media is now a key part of a public relations strategy. Traditional PR activities saw more of a focus on TV, radio and print in terms of securing media exposure. Now... Read more »
Although digital marketing is key for successfully reaching a wide variety of consumer categories such as millennials, the cost of using online tools can be enormous, particularly if you’re running a small... Read more »
Search engine optimization (SEO) requires a complex and multifaceted strategy. With Google guarding its algorithm closely, SEO tactics are based on extensive research and constant updates. While social media platforms such as... Read more »
Social media marketing is becoming a necessity for businesses (particularly in the e-commerce sector) that want to grow their brand. A lot of attention is devoted to using Facebook and Twitter, as... Read more »
Search Engine Optimization, or SEO, is an ever changing landscape. It is not dissimilar in the other realms of the growing digital marketplace. The digital marketplace encapsulates everything involved in the purchasing... Read more »
Businesses are aware of the impact of social media and its ability to drive traffic to their site and increase conversion rates. And yet, many businesses are still not making full use... Read more »