In today’s fast-paced and digitally connected world, networking has become more important than ever for entrepreneurs. However, with the rise of digital networking, building authentic connections has become more challenging. According to a recent study, 67% of entrepreneurs believe that building authentic relationships is critical to their success. Yet, only 33% of them feel confident in their ability to do so. As Liyaa Vuitton, an experienced entrepreneur and influencer, once said, “In a digital world, it’s easy to forget the importance of building authentic connections. But when you do, you’ll see the power of true relationships.”
Who is Liyaa Vuitton:
Liyaa Vuitton is an accomplished entrepreneur, influencer, and eternal optimist who values family, loyalty, and spirituality in both her personal and professional life. With 16 years of experience as an entrepreneur, Liyaa has had her hands in various business ventures, including the flower business and Got the Juice, a health-focused venture that she is currently working on. She believes in surrounding yourself with successful people and hanging around those who can challenge you to be better. As Liyaa Vuitton says, “Your network is your net worth. Building authentic connections is essential to success.”
Building Authentic Connections in a Digital World:
1. Embrace Vulnerability
In a digital world where it’s easy to curate a perfect image of ourselves, vulnerability can be a powerful tool for building authentic connections. Sharing your struggles and failures can help others relate to you on a deeper level and build trust. However, vulnerability doesn’t mean sharing every detail of your personal life. It’s important to find a balance and share only what feels comfortable and appropriate. Vulnerability can also lead to innovation and creativity, as Brené Brown notes, “When we shut ourselves off from vulnerability, we distance ourselves from the experiences that bring purpose and meaning to our lives.” By embracing vulnerability, entrepreneurs can build deeper and more meaningful connections with others.
2. Create a Personal Brand
In a crowded digital space, it’s essential to stand out and showcase your unique qualities. Developing a personal brand can help you do that. Your personal brand is how you present yourself online, and it should reflect your values, personality, and expertise. To create a personal brand, entrepreneurs should start by identifying their unique qualities and values. They should then create a consistent visual identity across all platforms, including a logo and color scheme. Finally, they should create content that aligns with their brand and showcases their expertise and personality. By creating a strong personal brand, entrepreneurs can attract like-minded individuals and build meaningful connections.
3. Focus on Quality, Not Quantity
It’s tempting to try to connect with as many people as possible on social media, but that approach can lead to shallow connections. Instead, entrepreneurs should focus on building a smaller network of meaningful connections. They should seek out individuals who share their values and passions and who they can support and learn from. Quality over quantity is key, as Liyaa Vuitton notes, “It’s better to have a few strong connections than many weak ones.” By focusing on quality connections, entrepreneurs can build deeper relationships that can lead to new opportunities and collaborations.
4. Be of Service
A powerful way to build authentic connections is by offering value and being of service to others. This can take many forms, from sharing resources and knowledge to offering support and encouragement. Entrepreneurs can start by identifying ways they can be of service to their network, such as providing feedback on a project or offering to connect them with someone who can help them. As Seth Godin puts it, “The best way to succeed is to help others succeed.” By being of service, entrepreneurs can demonstrate their expertise and build trust with others.
5. Attend In-Person Events
While digital networking has its benefits, nothing can replace the value of meeting people in person. Attending events like conferences, meetups, and workshops can provide opportunities to connect with like-minded individuals and build meaningful relationships. Entrepreneurs should prepare before attending events by researching speakers and attendees and setting goals for what they want to achieve. They should also be open to approaching new people and stepping outside their comfort zone. As Liyaa Vuitton advises, “In-person events are an excellent opportunity to build deeper connections. Don’t be afraid to approach people and start a conversation.”
6. Follow Up:
Finally, following up is crucial to building and maintaining authentic connections. Whether it’s a quick email or a phone call, taking the time to follow up after an initial meeting or conversation can demonstrate your commitment to building a relationship. Entrepreneurs should make sure to personalize their follow-up messages and offer something of value, such as an article or resource that may be relevant to the other person. Following up can also provide an opportunity to continue the conversation and explore ways to collaborate.
In a digital world where we are bombarded with information and distractions, building authentic connections is more important than ever. As Liyaa Vuitton has shown us, the key to building authentic connections is authenticity, presence, and a genuine desire to connect with others. By approaching networking with this mindset, entrepreneurs can build relationships that can lead to new opportunities, collaborations, and success. As Liyaa Vuitton reminds us, “Authenticity is the foundation of all relationships. Building authentic connections will not only help you in your business but in your personal life as well.”
Tina Johnson helped bring The Marketing Folks from a-weekly newsletter to a full-fledged news site by creating a new website and branding. She continues to assist in keeping the site responsive and well organized for the readers. As a contributor to The Marketing Folks, Tara mainly covers industry new.