Displaying sweaters can be trickier than you might expect. If you’ve been trying to think of creative ways to display your bulkier items, we are here to help!
You’ll probably be looking for a way to display these items in a way that makes them stand out in your store and sets you apart from your competition.
Here are some ideas for you:
1. Consider the obvious
Trying to find clothes rails heavy duty items can hang from can be difficult and they don’t always display your jumpers in the best way. But it can be the best short-term option while you consider what else you can do. If you are short on space, a clothes rail that hangs on the wall might be a better choice than a free-standing one. However, we recommend keeping garments well spaced out so your customers stand a chance of finding what they want.
2. Don’t think you have to stick to one display option
A great way to test the best display options is to try a few different ones and see which one sells the most jumpers. You can have some jumpers on your clothes rail, some folded on a table, and some more on a mannequin. Using a mannequin for sale items is one of the best ways to show customers how the garments might look while they’re wearing them and give them styling ideas. Position each display in a different part of your store for maximum impact.
3. Use the changing rooms effectively
Is your customer missing something from their outfit? Display a few of your star jumpers on clothes hangers in the changing room to encourage more impulse sales.
4. Make sure your sweaters are presentable
No matter how you choose to display your jumpers, if they are creased and dirty, people won’t want to buy them. Make sure every garment is steam-cleaned before it goes anywhere near your shop floor. And then make sure it is hanging properly or folded neatly.
There’s a great video that shows how to fold jumpers here: https://youtu.be/1aqwGEwQAnw or watch it below:
5. Make sure your shop floor is branded
Your brand is everything, so make sure every piece of retail equipment matches that. Choose clothes rails heavy duty items can hang from that match your brand aesthetic and clothes hangers that match throughout the store. And of course, any mannequin for sale items should emulate the tone you are trying to create.
When you eventually decide on a way to display your jumpers, we’ve got everything you need to do it in a way that matches your brand. From clothes rails to clothes hangers and mannequins for sale, you’ll find it all here. And if you are struggling to work out what will work best for you, why not get in touch? We’ve been in the retail business for a very long time, so we know what works and what doesn’t, making us perfectly positioned to help you.
Tina Johnson helped bring The Marketing Folks from a-weekly newsletter to a full-fledged news site by creating a new website and branding. She continues to assist in keeping the site responsive and well organized for the readers. As a contributor to The Marketing Folks, Tara mainly covers industry new.
