on-page vs. off-page

Why Off-Page SEO is Important

To gauge the importance of off-page SEO, let us go back to the beginning. The art of search engine optimization (SEO) revolves around any activity that optimizes a website for a search... Read more »
SEO and PPC campaigns

SEO vs. PPC: Which Campaign Is for You?

There are two central options to engage with when embarking on an online marketing campaign – search engine optimization (SEO) and pay-per-click (PPC). Do you go for the organic method that drives... Read more »
first page of google

The Benefits of Being on the First Page of Google

Inbound marketers prioritise the ranking of Google above anything else in the field. It is the one true measuring factor that gives every other element of the business a boost. The brand... Read more »
Understanding The Difference Between SEO and SEM For Your Business

Understanding The Difference Between SEO and SEM For Your Business

If you’re new to the digital marketing world, it is easy to interchange the terms search engine marketing (SEM) and search engine optimization (SEO). They seem like they may be the same,... Read more »
SEO - facts or myths?

Top 5 SEO Myths Debunked

Then there are the individuals that are more skeptical. They think that SEO services are a scam and a waste of marketing budget. However, if done correctly, these strategies can be some... Read more »
Checking quality

Key Elements That Google Looks For To Determine Page Quality

Google and its algorithms can be a tricky thing to navigate. It can be ever changing, and just when you thought you were on the right track, something can happen overnight that... Read more »