How COVID-19 has changed global marketing strategies
The year 2020 is not over, but COVID-19 has influenced the marketing industry in the current year. COVID-19 and its depressive effects have changed the market, but the question is
Building a bridge between brands and customers with shopper marketing
Customers have mixed feelings when it comes to brands. Some shoppers love brands and only make a purchase when they find products from their favorite brands, also known as brand lo
Why You Should Hire a Digital Marketing Agency
If you need information, so much of it is readily available online at your fingertips and within seconds. Unsurprisingly, if you’re serious about establishing your brand image, g
How to Write Content That Gets Shared
One of the biggest hurdles to overcome in content marketing is to write content that gets shared. Your blog posts and articles need to be “shareable” to reach a wider a
The Fundamentals Every Blog Should Include
What is a blog, exactly? In its purist sense of the word, it operates as website that publishes articles. Here you will read insights that are informative about a particular niche,
5 Landing Page Hacks for Faster SEO Results
Landing pages are probably the most important pages you have on your website. It is, therefore, essential you get the design of them as good as possible. However, there is no point
Bringing An Effective Content Marketing Strategy To Life
Strategic content marketing is the mainstay of an organization’s search engine optimization (SEO) efforts, which is why it is important to have an effective strategy in place. Re
