Social media platforms like Facebook, Twitter and LinkedIn can all be powerful way to engage with audiences in the spaces they habitually visit and absorb information. While you have no doubt already... Read more »
Artificial Intelligence (AI) is the hot topic of many industries at the moment as its benefits and developments come to life and are beginning to be implemented into our lives. Marketing is... Read more »
Simply put, Impression Share is a way of measuring how much exposure your ad campaigns are getting in front of your potential customers. This is measured through the impressions your ad receives,... Read more »
If you take the time to write awesome content that is correctly targeting users with the right intent and you are seeing great results in search engine results pages, there is nothing... Read more »
The year 2020 is not over, but COVID-19 has influenced the marketing industry in the current year. COVID-19 and its depressive effects have changed the market, but the question is how it... Read more »
If you need information, so much of it is readily available online at your fingertips and within seconds. Unsurprisingly, if you’re serious about establishing your brand image, getting your company out there... Read more »
Customers have mixed feelings when it comes to brands. Some shoppers love brands and only make a purchase when they find products from their favorite brands, also known as brand loyalty. Other... Read more »