How Impression Share Impacts Ads On Google Search Results
Simply put, Impression Share is a way of measuring how much exposure your ad campaigns are getting in front of your potential customers. This is measured through the impressions yo
What to do if your content has been plagiarised
If you take the time to write awesome content that is correctly targeting users with the right intent and you are seeing great results in search engine results pages, there is noth
How COVID-19 has changed global marketing strategies
The year 2020 is not over, but COVID-19 has influenced the marketing industry in the current year. COVID-19 and its depressive effects have changed the market, but the question is
Building a bridge between brands and customers with shopper marketing
Customers have mixed feelings when it comes to brands. Some shoppers love brands and only make a purchase when they find products from their favorite brands, also known as brand lo
Why You Should Hire a Digital Marketing Agency
If you need information, so much of it is readily available online at your fingertips and within seconds. Unsurprisingly, if you’re serious about establishing your brand image, g
How to Write Content That Gets Shared
One of the biggest hurdles to overcome in content marketing is to write content that gets shared. Your blog posts and articles need to be “shareable” to reach a wider a
The Fundamentals Every Blog Should Include
What is a blog, exactly? In its purist sense of the word, it operates as website that publishes articles. Here you will read insights that are informative about a particular niche,
