Facebook is a platform where marketing techniques cannot be copied from another medium. There are unique qualities that make the social media site special in that respect. What would work for your... Read more »
You need to have an audience to make social media marketing efforts work for your business. But building a social media following is much easier said than done. Social media marketing can... Read more »
Branding is a good way to set your business apart from others and is built over a period of time. Most business owners spend a lot of time setting up their branding... Read more »
Blogs are crucial marketing tools for any business looking to promote its products and services through the digital world – an absolute must with an Internet-savvy generation. A blog helps you address... Read more »
Social media is now widely used by companies across the world to communicate and market to their customers. So much so, that many businesses have dedicated social media staff to respond to... Read more »
Social media is now a key part of a public relations strategy. Traditional PR activities saw more of a focus on TV, radio and print in terms of securing media exposure. Now... Read more »
Although digital marketing is key for successfully reaching a wide variety of consumer categories such as millennials, the cost of using online tools can be enormous, particularly if you’re running a small... Read more »