Branding is a good way to set your business apart from others and is built over a period of time. Most business owners spend a lot of time setting up their branding... Read more »
Blogs are crucial marketing tools for any business looking to promote its products and services through the digital world – an absolute must with an Internet-savvy generation. A blog helps you address... Read more »
Social media is now widely used by companies across the world to communicate and market to their customers. So much so, that many businesses have dedicated social media staff to respond to... Read more »
Social media is now a key part of a public relations strategy. Traditional PR activities saw more of a focus on TV, radio and print in terms of securing media exposure. Now... Read more »
Although digital marketing is key for successfully reaching a wide variety of consumer categories such as millennials, the cost of using online tools can be enormous, particularly if you’re running a small... Read more »
Search engine optimization (SEO) requires a complex and multifaceted strategy. With Google guarding its algorithm closely, SEO tactics are based on extensive research and constant updates. While social media platforms such as... Read more »
Social media marketing is becoming a necessity for businesses (particularly in the e-commerce sector) that want to grow their brand. A lot of attention is devoted to using Facebook and Twitter, as... Read more »