keyword basics

The Beginner’s Guide to Keywords

As a beginner, you will either have a vague understanding or none at all when it comes to keywords and their connection to SEO. That is perfectly natural. Keywords are the bedrock... Read more »
hiring seo company

The Most Important Aspects to Consider When Hiring an SEO Company

So you are considering hiring the services of an SEO company. The domain of online marketing can be too much of a burden for some enterprises and they need a helping hand.... Read more »
rise up the Google rankings

How to Tell if Your SEO Campaign is Successful

How are you supposed to know the value of something if it cannot be measured? Any marketing venture must be gauged for authenticity, quality and financial worth. The same applies to the... Read more »
on-page vs. off-page

Why Off-Page SEO is Important

To gauge the importance of off-page SEO, let us go back to the beginning. The art of search engine optimization (SEO) revolves around any activity that optimizes a website for a search... Read more »
SEO and PPC campaigns

SEO vs. PPC: Which Campaign Is for You?

There are two central options to engage with when embarking on an online marketing campaign – search engine optimization (SEO) and pay-per-click (PPC). Do you go for the organic method that drives... Read more »
first page of google

The Benefits of Being on the First Page of Google

Inbound marketers prioritise the ranking of Google above anything else in the field. It is the one true measuring factor that gives every other element of the business a boost. The brand... Read more »
Understanding The Difference Between SEO and SEM For Your Business

Understanding The Difference Between SEO and SEM For Your Business

If you’re new to the digital marketing world, it is easy to interchange the terms search engine marketing (SEM) and search engine optimization (SEO). They seem like they may be the same,... Read more »